Newcastle Corporate Identity and Naming Service by Puzzle Box Media

Newcastle Corporate Identity ("Naming") Services

On the Internet, as in real life, your name is everything, and it can say a lot about your company too - who you are, what you do, even your level of professionalism. All this before anyone has even used your service or visited your store!

One of Puzzle Box Media's areas of expertise is its corporate identity programme, known colloquially as "naming services." Whether you have a new company in need of a name, an established business that has outgrown its existing name, or you are about to launch a new service, product or event, our Corporate Identity Programme is perfect for your business.

Is Your Company's Name Memorable and Unique?

In the Chicago phone book, the first five listings for auto repairs are:

A&A Auto Repair
A&A Auto Service
A&A Automobile Service Inc.
A&A Automotive Services
A&A Truck and Auto Repair

...and that's just the "A&A's", the first of over 1,500 listings! For these local businesses, it's not even enough for their customers to remember that they had their car serviced at A&A.

Why hire someone for my corporate identity?

Starting a business or launching a new product/corporate identity is difficult, from securing the proper licenses and adjusting your tax status to setting up a website and advertising your services. Naming your company is not only one of the most important of these tasks, it is also one of the most frustrating and time-consuming. You could come up with a great name on your own, but then is the domain available? Can you say your name out loud without confusing people? Does the name really fit your business and, more importantly, your brand? Will people remember your name tomorrow or forget it by the time they close their browser window?

These are questions that Puzzle Box Media addresses. We provide one-on-one corporate identity consultations with our clients to determine their needs and get a firm understanding of their business. We are happy to consult with you in-person, over the phone, or via the Internet.

Throughout the Corporate Identity process, we'll also use our extensive knowledge of marketing, new media and graphic design to help you with other aspects of your rebranding, including logo design, website design or re-design, brand identity, and more.

We place a special emphasis on the importance of your brand name, but we won't forget the rest of your corporate identity either!

What can I use naming services for?

If you can dream it, we can name it! Here are just a few of the things in this world that demand memorable names and solid web presences:

Companies
Products
Services
Events
Musical groups
Media - Books, CDs, etc.

What's in a name (at least, one created by Puzzle Box Media's Corporate Identity services)?

Naming your company seems simple enough, but it often requires someone who is not intimately connected with the business in order to do it properly. Puzzle Box Media's Corporate Identity Services uses five unique qualifiers, based on the five biggest problems faced by new businesses in the online marketplace, to choose potential names for your business or service. These five qualifiers are designed not only to name your company but also to establish your presence online. No other naming company does this!

We will create a name for your company, product or service that is:

Memorable - Are your customers going to remember your name? Is it likely to be misspelled? Is it a strange acronym or does it contain words that may, in your customer's minds, mutate into something else?
Unique - A unique name doesn't just stand out from the competition; it stands out from the Internet. Typing your company's name into a search engine should only bring up 1.) your company web page, and 2.) articles, press releases and web pages where people talk about your company. Unrelated results frustrate your customers and may even send them to your competitors.
Easy to pronounce - Your corporate identity will be everywhere: brochures, advertisements, and even word of mouth. If people can't say your name (or say it in several different ways), this significantly dilutes your professional image. Furthermore, you don't want your name and/or domain name to confuse people.
Descriptive - Aside from separating yourself from your competition and making your business easy to find and remember, your name should describe you. Whether it's your company philosophy or just what you do, it's important that your name embodies your business.
Available as a domain name - Naming your company is an important step but it doesn't do your brand much good if you can't have a website. Thousands of domain names are registered every day, and the availability of non-gibberish entities is quickly disintegrating. We will help you choose a name that is not only unique but available as a domain name.

Ready to get started with our Corporate Identity Services?